8 of the 10 countries with the highest alcohol consumption in the world are in the European Union (EU), for which the EU pays a very high price in the form of alcohol-related injuries, cancer, cardiovascular disease and other non-communicable diseases. The EU has the highest level of alcohol consumption in the world.

Almost 300,000 people die every year in the EU as a result of alcohol. Yet many people do not have access to accurate and reliable information about alcohol and its impact on individual, family and community health. Cancer is one of the leading causes of alcohol-attributable deaths in the EU, according to WHO data.