About us
Alcohol is a common part of our culture and everyday life. We want to show that decisions can be made differently – consciously, with information and with respect for one’s own health.
Rethink Your Drink is an initiative aimed at supporting informed decisions about alcohol consumption.
Our main goal is to raise awareness of the harmful effects of alcohol and help people better understand the impact of alcohol on their health and lives.
We believe that thanks to the greater availability of the right information and examples, everyone can take control of their habits and thus make a change towards a healthier lifestyle.
“Alcohol is a legal psychoactive substance, widely available in most parts of the world and aggressively promoted by multinational corporations.”
World Health Organization
— Global status report on alcohol and health
Alcohol Action Plan 2022–2030
Education
is the key to change, which is why you’ll find a variety of educational articles on our website, covering topics from the dangers of alcohol to tips on how to successfully reduce your consumption.
In addition, we feature interviews with experts who will provide you with scientifically proven information and practical advice on how to make better decisions for your health, and stories of people who have chosen the path of abstinence to inspire those who want to change their lives.
Awareness
We believe that every step towards healthier decisions starts with awareness. RYD is not only about prevention, but also about supporting, motivating and building a community of people who have decided to rethink what they drink. Together, we can create a community that supports responsible and informed decisions, creating a future in which each of us takes a more conscious approach to our health and well-being.
Need to talk about your drinking?
If you are concerned that you or someone you care about has a problem with alcohol, there are many ways to help. You will find many useful links and contact numbers on our alcohol support page.
Our team
Be part of the Rethink Your Drink mission and help us change the world for the better! If you want to contribute to awareness about the harmful effects of alcohol and want to be part of a team that strives for positive change in society, you are in the right place.
Work with us
Be part of the Rethink Your Drink mission and help us change the world for the better! If you want to contribute to awareness about the harmful effects of alcohol and want to be part of a team that strives for positive change in society, you are in the right place.




